When the Network Becomes Destiny: How This Week's Naver Financial–Dunamu Review Reveals the Ecosystem Encirclement Pattern
On 21 September, at a press briefing marking his first year in office, Korea Fair Trade Commission chairman Joo Byung-ki described the Naver Financial–Dunamu share exchange as a combination of dominant platforms across search, simple payments and digital assets. He said the KFTC is examining the deal's competitive effects across a total of 10 connected markets, that it has issued more than ten rounds of data requests, and that the volume of economic analysis makes this a high-difficulty review. He committed to concluding deliberation within the year. Two and a half months earlier, the schedule had already moved. Naver disclosed in July that the shareholder meeting for the comprehensive share exchange was pushed from 18 August to 19 November, and the effective date of the exchange from 30 September to 31 December — the second postponement, against an original plan to close in the first half of the year. Completion requires several separate clearances: KFTC merger approval, approva...