The Zombie Pattern in Reverse: When Capex Is Built to Be Counted, Not to Trade
In February 2026, Jollibee Foods Corporation (PSE: JFC) told its investors it was buying Korea's largest hot pot chain. The announcement was precise in a way acquisition announcements often are not. All Day Fresh, operator of Shabu All Day, would be acquired by Jolli-K — 70% JFC, 30% Korean private equity firm Elevation Equity Partners Korea — for approximately USD 87 million (roughly KRW 127 billion), at about 4x EV/EBITDA. The release named the unit economics that made the price work: a two-to-three-year payback period, approximately 40% ROIC, high double-digit EBITDA and EBIT margins, and a "capital-efficient, highly franchised business model." It named the store base: 169. It told shareholders that on completion, global store count would rise by roughly 1% — those 169 stores. Korea's Fair Trade Commission cleared the transaction in April. On 19 August 2026, the Korean business daily Etoday reported that the chain had closed 23 outlets. Store count, which the pap...